papapingo - Brandnoise

Papa Pingo brings delicious, freshly baked Korean treats to Dubai. Starting off with small kiosks at malls, this fun concept is all set to melt the hearts of its customers. The main motive of Papa Pingo is to bring this new, simple, unique, incredibly delicious and affordable Korean snack to every mall in Dubai.

This new concept is the brainchild of a dynamic young Entrepreneur, Sara Kasim. After gaining success globally, Papa Pingo is all set to cater to the people in Dubai. Inspired by everyone’s love for the aroma and taste of freshly baked cakes, Sara instantly fell in love with this mouthwatering street fare on a visit to Korea. The Penguin is chosen as the special theme as it’s known for being fun and playful and fits the snack concept well.

What we did

Brand identity
Illustration
Copywriting
Marketing collaterals
Packaging
Digital

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