pitfire - Brandnoise

Pitfire is a grass-root & independent pizza joint located in The Greens working hard to bring the people of Dubai food with soul. Their unique pizza style is best described as “East Coast meets Neapolitan” in that their pizzas are made with Italian Caputo OO flour mixed to a New York Style dough recipe. They have the pizza with crushed Italian tomatoes and their fresh mozzarella is locally made right here in Dubai by Italian artisan cheese makers and delivered to them daily. All this comes together in their massive, gas fired New York Style “deck oven”.

A complete creative rethink for this long established and much loved brand of New York. Identity, brand strategy, packaging and ongoing marketing support.

What we did

Brand identity
Digital
Marketing material
Illustration
Copywriting
Photography
Packaging
Printing

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