rad - Brandnoise

The RAD Group of companies is owned by the Rasha Al Danhani, a well-established, reputed, multi-discipline group based in the United Arab Emirates. RADGroup was founded in 2005.. Since then, it has been among few families, who have participated, from day one, in the development of the country and the nation, via personal investments or the development and creation of consortiums of co-investors with sectors diversified to retail, real estate, trading and media.

The identity focused on creating a series of graphic codes and colors to reflect the strength of the group. To further unify the various companies , we created a custom-designed typeface, "Brando" inspired by Arabic Modernism and classical music instruments. We asked illustrator Fazil to create identity using a classic technique, watercolors, in a modern way. The new visual language was supported by a tagline – Live for people– which brought a personal, emotive tone to communications to RAD group. The new identity has been a great success, receiving a positive reception from their existing audience and inspiring to people.

What we did

Brand identity
Digital
Illustration
Photography
Packaging
Printing

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