super_hero - Brandnoise

SuperHero wanted to position their store as more fashionable, we knew it had to be something shown, not said. To this end, we created a campaign led by a series of heavily art directed images.

Each image was carefully propped, styled and retouched. In an intentional twist, models became accessories to the furniture. The challenge was to capture the feel of SuperHero and let the brand, rather than the product, take centre stage.

What we did

Posters

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